Coverage of in the press:


Wrap it Up

- Benazir Shah, Newsweek Pakistan

Contraceptives are a hard sell in conservative Pakistan. Public talk of sex is muted, and promotional campaigns advocating safe sex are far more likely to offend than educate their intended audience. Fortunately for manufacturers and retailers of condoms, they have a new weapon in their arsenal: social media... Read more.


Click and Mortar

- Husain Karrar, Express Tribune

The idea for my business came from the unlikeliest of places — your squeamishness. One hot summer night in June 2013, a friend — and successful entrepreneur — was chatting with me about Pakistan’s rapidly growing e-commerce industry. When a market grows in this way, everyone connected to the market grows with it... Read more.